Ordinary insight
Many people suffer from depression and suicidal thoughts but rarely know how to broach the subject, even with those closest to them.
Extraordinary insight
A simple conversation starter can be all it takes to help save someone’s life.
The Idea
UK charity, CALM, is fighting stigma around male mental health issues through a social media campaign #Mandictionary. Men are encouraged to shed light on damaging male stereotypes by redefining existing words via Twitter. The best are used in an accompanying print campaign.