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CALM #Mandictionary campaign

CALM #Mandictionary campaign

 

Ordinary insight

Many people suffer from depression and suicidal thoughts but rarely know how to broach the subject, even with those closest to them.

Extraordinary insight

A simple conversation starter can be all it takes to help save someone’s life.

The Idea

UK charity, CALM, is fighting stigma around male mental health issues through a social media campaign #Mandictionary. Men are encouraged to shed light on damaging male stereotypes by redefining existing words via Twitter. The best are used in an accompanying print campaign.

 


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